Senior Manager, Brand Strategy & Engagement

The Senior Manager, Brand Strategy & Engagement serves as the brand steward and strategic leader for brand engagement, consumer perception, employee advocacy, and creative brand expression at Riverside Health System. This role is responsible for protecting, strengthening, and activating the Riverside brand across key stakeholder touchpoints while ensuring brand strategies are informed by meaningful audience and consumer insights. The position oversees brand governance, reputation initiatives, and creative development efforts to strengthen awareness, trust, and loyalty for the organization.