Senior Manager, Consumer Insights

Dollar Shave Club(1 month ago)

HybridFull TimeManager$130,000 - $150,000Marketing

About this role

The Senior Manager, Consumer Insights at Dollar Shave Club leads the development and activation of the brand's core consumer target and North Star to inform marketing, partnerships, and product innovation. This role synthesizes disparate data sources across channels to create a cohesive view of consumer behavior and brand health. The position also manages agency relationships, oversees the insights team budget, and influences executive leadership to embed consumer-centric decision making across the organization.

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Required Skills

Consumer Target
Segmentation
Demographic Analysis
Campaign Activation
Influencer Partnership
Product Testing
In-Home Testing
Brand Tracking
Data Integration
Custom Research

+26 more

Qualifications

Bachelor's Degree in Data Science or Equivalent
MBA (Preferred)

About Dollar Shave Club

dollarshaveclub.com

Dollar Shave Club is a direct-to-consumer grooming brand that sells affordable razors, handles and blades alongside a full range of skincare, haircare and body products. It popularized a convenient subscription model that delivers shaving supplies and grooming essentials on a recurring schedule (with one‑time purchases also available). Known for irreverent, personality-driven marketing and value-focused pricing, DSC targets customers who want simple, well-designed products and hassle-free replenishment. The brand primarily sells through its online store and ships across the U.S.