Senior Manager, Consumer Insights
Dollar Shave Club(29 days ago)
About this role
Senior Manager, Consumer Insights at Dollar Shave Club is a leadership role focused on shaping the brand’s consumer understanding and guiding strategic direction across marketing and product initiatives. The position sits within the broader marketing organization and partners with executive stakeholders to align brand strategy with consumer insights. It also oversees the insights function and external research partnerships to inform long-range planning and market expansion.
Required Skills
- Consumer Targeting
- Segmentation
- Demographic Analysis
- Campaign Activation
- Influencer Partnerships
- Product Testing
- In-Home Testing
- Brand Measurement
- Data Integration
- Brand Tracking
+28 more
Qualifications
- Bachelor's Degree in Data or Data Science
- MBA or Advanced Degree (Preferred)
About Dollar Shave Club
dollarshaveclub.comDollar Shave Club is a direct-to-consumer grooming brand that sells affordable razors, handles and blades alongside a full range of skincare, haircare and body products. It popularized a convenient subscription model that delivers shaving supplies and grooming essentials on a recurring schedule (with one‑time purchases also available). Known for irreverent, personality-driven marketing and value-focused pricing, DSC targets customers who want simple, well-designed products and hassle-free replenishment. The brand primarily sells through its online store and ships across the U.S.
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