Senior Manager, Conversion Rate Optimization

The Senior Manager, Conversion Rate Optimization leads the strategy, team, and operating model responsible for increasing the effectiveness of the company's digital traffic-to-lead journey. This role involves translating growth marketing priorities and customer behavior into a cohesive conversion strategy that improves lead volume and quality across various channels and service verticals. The position requires managing a high-performing team, directing a portfolio of A/B and multivariate experiments, and establishing scalable standards for experimentation and measurement. Success in this role involves influencing cross-functional partners to improve landing pages, personalization, and digital customer journeys while fostering a culture of intelligent testing and continuous learning.