Senior Manager, CRM & Personalization Analytics
Eleven(1 month ago)
About this role
The Senior Manager, CRM & Personalization Analytics at 7-Eleven will lead and scale the CRM analytics function, building insight-driven approaches to customer engagement across digital and in-store channels. This newly created role will oversee a small analytics team and partner cross-functionally with marketing, product, and merchandising to inform strategy and drive measurable impact. The position focuses on translating customer data into strategic direction for loyalty and personalization efforts.
Required Skills
- SQL
- Data Visualization
- Statistical Analysis
- Customer Segmentation
- Predictive Modeling
- Campaign Measurement
- A/B Testing
- Data Storytelling
- Team Leadership
- CRM Platforms
+2 more
Qualifications
- Bachelor's Degree in Analytics, Statistics, Marketing, or Economics
- Master's Degree in Analytics, Statistics, Marketing, or Economics
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