Senior Manager, Lifecycle Marketing

Parsley Health(29 days ago)

HybridFull TimeSenior$120,000 - $150,000Marketing

About this role

Senior Manager, Lifecycle Marketing at Parsley Health will own the end-to-end lifecycle experience across email and SMS, spanning pre-sale acquisition through post-sale retention and advocacy. This is a hands-on, technical role focused on designing, building, testing, deploying, and optimizing complex event-driven journeys in Customer.io. The role is accountable for driving engagement, conversion, retention, and referral performance while partnering cross-functionally with Product, Engineering, and Member Experience.

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Required Skills

Lifecycle Marketing
Customer.io
Email Marketing
SMS Marketing
Journey Building
Event-Driven
A/B Testing
Reporting
Analytics
Segmentation

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About Parsley Health

parsleyhealth.com

Parsley Health is a membership-based functional medicine provider that focuses on root-cause care for chronic and complex conditions such as gut health, hormone imbalances, autoimmune and thyroid disorders, metabolic and cardiovascular health, perimenopause/menopause, and fertility. They combine longer doctor visits, advanced lab testing (including Longevity Labs), and ongoing health coaching to create personalized treatment plans rather than just treating symptoms. Parsley offers both in-person and virtual care, works with many major insurance providers, and was founded by Robin Berzin.