Senior Manager, Lifecycle Marketing
Vestwell(12 days ago)
About this role
The Senior Lifecycle Marketing Manager at Vestwell will lead the end-to-end customer communications strategy for the fintech platform, focusing on scaling and personalizing customer journeys across acquisition, onboarding, engagement, expansion, and retention. This role serves as the central owner for lifecycle communications and collaborates closely with Product, Operations, Sales, Customer Success, and Marketing to align messaging and channels.
Required Skills
- Lifecycle Automation
- HubSpot
- Segmentation
- Journey Design
- Omnichannel
- Analytics
- A/B Testing
- Documentation
- Governance
- Stakeholder Management
Qualifications
- Bachelor's Degree
About Vestwell
vestwell.comVestwell is a digital savings platform that modernizes how workplace retirement plans are designed, administered, and delivered. It provides turnkey technology for plan setup, recordkeeping, compliance, enrollment, payroll integrations, and custody/investment connections. Serving employers, financial advisors, and retirement providers, Vestwell offers APIs and a modern participant experience to simplify administration, reduce friction, and expand access to retirement benefits.
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