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Lifecycle Marketing Strategist at Winona - ApplyBlast

Lifecycle Marketing Strategist

Winona

5 months ago

3.1 on Glassdoor

Remote

Full Time

Senior

0 applicants

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About this role

A strategic and data-driven Lifecycle Marketing Strategist is needed to own and evolve end-to-end lifecycle marketing strategy, focusing on building scalable customer journeys that drive engagement, retention, customer satisfaction, and long-term business growth.

Responsibilities

Define lifecycle strategy across prospect, onboarding, engagement, retention, and winback
Own and optimize channel strategy across email, sms, chatbots, direct mailers, and in-app push notifications
Design and optimize end-to-end customer journeys and key touchpoints
Establish a testing roadmap and experimentation strategy to improve performance
Partner with Product, Data, and Growth teams to align lifecycle efforts with business goals

Skills

Qualifications

Bachelor's Degree in Marketing or Related FieldPMP CertificationCertified Customer Experience Professional (CCXP)Google Analytics CertificationSalesforce Certification

About Winona

bywinona.com

Headquarters

Austin, Texas, United States

Company Size

11-50 employees

Founded

2020

View Profile

Winona is a healthcare company that specializes in menopause care and hormone replacement therapy (HRT) for women. They offer personalized treatment plans and support to address the symptoms and challenges associated with menopause, utilizing a combination of telemedicine and tailored solutions. Winona is dedicated to improving the quality of life for women during this significant transition by providing accessible and effective hormonal therapies.