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Senior Manager, Loyalty & CRM at sweetgreen - ApplyBlast

Senior Manager, Loyalty & CRM

sweetgreen

1 month ago

3.4 on Glassdoor

Los Angeles, California, United States

Onsite

Full Time

Senior

1 applicant

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About this role

The Senior Manager, Loyalty & CRM leads sweetgreen's SG Rewards program and full CRM ecosystem, including email, push, SMS, and in-app communications. This strategy-first role defines the membership value proposition, audience segmentation, and personalization approach to drive customer frequency, retention, and lifetime value. The position involves collaborating cross-functionally to optimize offer architecture, marketing cadence, and loyalty economics while developing a high-performing team.

Responsibilities

Own SG Rewards loyalty program end-to-end including member value proposition and multi-year roadmap
Define CRM and lifecycle strategy across email, push, SMS, and in-app channels
Lead customer analytics and measurement to report incremental revenue and ROI

Skills

About sweetgreen

sweetgreen.com

Headquarters

Los Angeles, California, United States

Company Size

1001-5000 employees

Founded

2007

View Profile

Sweetgreen is a fast-casual restaurant brand that makes healthy salads, hearty wraps, grain bowls, and warm plates in-house from scratch, using whole produce delivered fresh each morning. The company emphasizes health, sustainability, and community, positioning itself on a mission to inspire healthier communities through mindful sourcing and seasonal menus. Sweetgreen also offers catering, an Outpost batch delivery service for workplaces, and a digital ordering experience via its app.