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Senior Manager, Marketing Strategy at Cox Automotive Inc. - ApplyBlast

Senior Manager, Marketing Strategy

Cox Automotive Inc.

3 months ago

Atlanta, GA

Hybrid

Full Time

Senior

0 applicants

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About this role

A Senior Manager of Marketing Strategy at Cox Automotive serves as a strategic business partner for the consumer marketing portfolio, including Autotrader and Kelley Blue Book. The role involves translating complex business objectives into actionable strategies, leading major initiatives like product launches, and managing relationships with cross-functional teams and external agencies. This position focuses on driving growth and retention outcomes across dual-sided marketplace dynamics.

Responsibilities

Develop end-to-end marketing strategies for assigned business units
Partner with product and sales directors to align marketing with business objectives
Lead strategic workstreams for major initiatives including product launches
Create comprehensive strategic briefs for media, creative, and analytics teams
Build strong agency relationships while maintaining accountability for business results

Skills

Qualifications

Bachelor's degree in related disciplineMaster's degree in brand management or marketing

About Cox Automotive Inc.

coxautoinc.com

Headquarters

Atlanta, Georgia, United States

Company Size

10001+ employees

View Profile

Cox Automotive Inc. is a leading provider of data-driven solutions that transform the automotive experience for dealers, fleets, lenders, and consumers. By modernizing how vehicles are bought, sold, owned, and utilized, Cox Automotive enhances the automotive ecosystem. The company leverages technology and analytics to offer innovative tools and services that streamline operations and improve customer engagement in the automotive industry.