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Senior Manager, Marketing at RioCan - ApplyBlast

Senior Manager, Marketing

RioCan

5 months ago

3.7 on Glassdoor

Remote

Full Time

Senior

0 applicants

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About this role

Senior Marketing Manager at The Well, responsible for shaping brand strategy, driving traffic, and enhancing the user experience at one of Toronto's most prominent destinations.

Responsibilities

Own and evolve The Well's brand strategy, positioning, and narrative
Lead the development and execution of the annual marketing plan and calendar
Ensure consistent brand expression across physical and digital channels
Oversee campaign strategy, content planning, and storytelling
Maintain governance of brand standards and digital assets

Skills

Qualifications

8+ years of experience in marketing or related rolesExperience leading marketing for a complex asset or destinationProven ability to develop and execute integrated marketing strategiesExperience managing budgets and performance reportingDemonstrated experience in partnerships and revenue-generating initiatives

About RioCan

riocan.com

Headquarters

Toronto, Ontario, Canada

Company Size

501-1000 employees

Founded

1993

View Profile

Riocan is one of Canada’s largest real estate investment trusts (REITs), specializing in the ownership, development and management of shopping centres, power centres and mixed‑use retail properties. The company holds a diversified portfolio across major Canadian markets and partners with national and local retailers to drive occupancy, foot traffic and leasing income. Riocan pursues redevelopment and intensification opportunities to boost long‑term cash flow and value, with an increasing focus on sustainability and community integration. It is publicly traded and positions itself as a dividend‑paying, income‑oriented real estate investor.