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Senior Manager, Site Optimization at Paula's Choice Skincare - ApplyBlast

Senior Manager, Site Optimization

Paula's Choice Skincare

4 days ago

Remote

Full Time

Senior

0 applicants

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About this role

The Senior Manager, Site Optimization plans, executes, and reports on A/B and multivariate tests to improve conversion and revenue across the company's direct-to-consumer website. This role involves optimizing the entire shopping journey, ensuring quality assurance for site changes, and documenting insights to inform broader digital strategy. The position requires collaboration with cross-functional teams to balance conversion goals with brand standards and merchandising priorities.

Responsibilities

Plan and execute A/B and multivariate tests to improve conversion and revenue
Ensure test reliability and accurate tracking in GA4 and testing tools
Analyze test results and build reports to guide DTC strategy

Skills

About Paula's Choice Skincare

paulaschoice.com

Headquarters

Seattle, Washington, United States

Company Size

501-1000 employees

Founded

1995

View Profile

Paula's Choice is a research-driven skincare brand that formulates products using clinically proven ingredients to deliver visible results for a wide range of skin types and concerns. The company sells cleansers, exfoliants, serums, moisturizers and targeted treatments through its global e-commerce sites and social channels. Emphasizing evidence-based recommendations and transparent ingredient information, Paula's Choice also offers customer support and educational resources to help consumers build effective routines. Its products are available in many localized markets worldwide.