Senior Manager, Strategic Account Management, HCP
MSD(1 month ago)
About this role
The role is responsible for developing and implementing customer HCP strategies and translating brand plans into targeted educational marketing programs to enhance scientific knowledge and clinician skills. It builds annual and launch plans for strategic accounts, defines objectives, activities and budgets, and oversees execution while engaging key opinion leaders to strengthen cross-brand advocacy. The position monitors customer, MNC and regulatory strategy changes and ensures commercial funds deliver ROI and comply with funding guidelines.
Required Skills
- HCP Strategy
- Scientific Planning
- Brand Activation
- Medical Education
- KOL Engagement
- Advocacy Development
- Annual Planning
- Budget Ownership
- Campaign Execution
- Quality Assurance
+5 more
Qualifications
- Bachelor's Degree
- Advanced Degree Preferred
About MSD
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