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Senior Marketing Analytics Manager at Garner Health - ApplyBlast

Senior Marketing Analytics Manager

Garner Health

1 month ago

3.4 on Glassdoor

New York City, New York, United States

Hybrid

Full Time

Senior

0 applicants

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About this role

The Senior Marketing Analytics Manager will serve as the dedicated data and analytics partner for the Growth Marketing team, focusing on B2C member activation and engagement. This role involves owning audience targeting, segmentation, and personalization data across email, SMS, and direct mail campaigns while building the Business Intelligence layer to power member engagement initiatives. The position requires defining key performance metrics, developing experimentation frameworks, and ensuring data governance to drive member growth and improve health outcomes at scale.

Responsibilities

Own audience targeting and segmentation using SQL queries in Snowflake
Build and maintain business intelligence dashboards and KPI metrics in Looker
Develop and execute A/B testing programs and performance reporting frameworks

Skills

About Garner Health

garnerhealth.com

Company Size

51-200 employees

Founded

2019

View Profile

Garner Health is a benefits technology company that helps employers reduce healthcare costs and improve employee engagement by embedding value‑based care into their benefits programs. The platform provides doctor quality analytics to identify high‑value clinicians and reimburses members when they see top doctors. Employers use Garner’s consumer‑facing app and data insights to steer care toward better outcomes and lower spend. The service focuses on simple member reimbursements and measurable savings tied to higher‑quality care.