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Senior Marketing Manager, CommSec at commonwealthbankofaustralia.com - ApplyBlast

Senior Marketing Manager, CommSec

commonwealthbankofaustralia.com

4 months ago

Sydney, Australia

Hybrid

Full Time

Senior

0 applicants

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About this role

The CommSec Marketing Lead at the Commonwealth Bank (CBA) serves as a strategic partner to leaders within the CommSec, Wealth and Private (W&P) Marketing Chapter. This role involves leading a multidisciplinary team to define marketing strategies, build the CommSec brand, and drive market share growth through integrated customer engagement initiatives. The Lead collaborates with cross-functional teams including product, digital, and analytics to execute go-to-market strategies and shape marketing priorities based on performance insights.

Responsibilities

Lead and evolve the CommSec marketing strategy for brand awareness and acquisition
Build and refine brand messaging architecture to differentiate CommSec in the market
Drive market share growth through insight-led strategies and compelling narratives
Coach and develop a multidisciplinary team of marketing managers and specialists
Collaborate with cross-functional teams to execute comprehensive go-to-market strategies