Senior Marketing Manager (Community & Content)

Workyard(2 months ago)

HybridFull TimeSenior$144,029 - $191,766 (estimated)Marketing

About this role

The Senior Marketing Manager (Community & Content) at Workyard is responsible for creating engaging multimedia content tailored for construction professionals, while building a vibrant community around the brand. This role involves producing customer success stories through videos, webinars, and case studies, as well as driving lead generation through effective content distribution strategies across various channels. Additionally, the manager will collaborate closely with teams across the organization to enhance customer education and advocacy, ultimately supporting product adoption and company growth in the B2B SaaS sector.

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Required Skills

Content Creation
Community Building
Growth Driving
Event Planning
Video Production
Customer Engagement
Narrative Skills
Marketing Strategy
Team Collaboration
Organization Skills

+5 more

About Workyard

www.workyard.com

Workyard is a construction workforce management software designed to streamline payroll processes and enhance project profitability. With features such as time tracking, GPS location tracking, and payroll integration, Workyard enables businesses to efficiently manage their crews through an easy-to-use app. The platform is favored for its simplicity and reliability, making it a valuable tool for construction teams looking to optimize their workforce management.