Senior Marketing Manager - SMB (Small and Medium Businesses)

Alan(3 months ago)

HybridFull TimeSenior$120,987 - $162,419 (estimated)Marketing

About this role

The Senior Marketing Manager for SMB at Alan is responsible for developing and executing the engagement and retention strategy for small and medium businesses, which represent half of the company's portfolio. This role entails strategic planning, data analysis, and cross-functional collaboration, including shaping renewal strategies and designing impactful campaigns to drive member engagement and product adoption. The manager will work closely with various teams to ensure alignment with customer needs and oversee the performance of marketing initiatives across multiple markets.

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Required Skills

Strategic Planning
Audience Intelligence
Data Analytics
Performance Monitoring
Product Roadmap
Cross-functional Collaboration
Email Marketing
Lifecycle Marketing
Campaign Execution
Data-driven Decision Making

+5 more

Qualifications

Full French and English fluency (written and spoken)

About Alan

alan.com

Alan is a health technology company based in Paris that combines prevention and insurance to support individuals in managing their physical and mental health. Founded in 2016, Alan strives to deliver a unique user experience that empowers users to take proactive steps towards their health. The company offers personalized health solutions, making healthcare accessible and efficient through innovative digital tools. Alan aims to redefine the traditional insurance model by emphasizing prevention and comprehensive health support.

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