Betterment

Senior Marketing Manager

Betterment(14 days ago)

HybridFull TimeSenior$135,000 - $155,000Marketing
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About this role

Betterment is hiring a Senior Marketing Manager to lead demand- and pipeline-generation marketing for its 401(k) business, Betterment at Work. The role reports to the VP of Growth Marketing and is based in New York City with a hybrid in-office schedule. This position is focused on driving growth for Betterment’s B2B retirement product and collaborating closely with the sales organization. It offers a competitive salary and benefits package.

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Required Skills

  • B2B Marketing
  • Demand Generation
  • Pipeline Generation
  • Lead Generation
  • Marketing Automation
  • CRM
  • Digital Advertising
  • Email Marketing
  • Event Marketing
  • Budget Management

+2 more

Betterment

About Betterment

betterment.com

Betterment is a digital financial-advice and automated investing platform that helps individuals save, invest, and plan for retirement with goal-based "buckets" and tailored portfolios built from low-cost ETFs. Operating as a fiduciary robo-advisor, it offers guided investing, automated rebalancing, tax-smart strategies, and cash management products (Checking via nbkc bank and a high-yield Cash Reserve). Customers can pay for access to licensed human advisors (Premium plan) while account protections include SIPC coverage for securities and FDIC insurance for cash programs. The service emphasizes ease of use, adjustable risk profiles, and expert-led portfolio management.

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