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Senior Martech and CPD Specialist at Valtech - ApplyBlast

Senior Martech and CPD Specialist

Valtech

1 month ago

3.0 on Glassdoor

Paris, France

Hybrid

Full Time

Senior

0 applicants

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About this role

This role involves translating business and personalization use cases into actionable CDP requirements and configuring activation within Hightouch. The specialist will act as the bridge between business needs and technical implementation, contributing to the structuring of the customer data model and defining audience logic. The position requires collaboration with Data Engineering teams to build a new CDP layer on an existing data ecosystem.

Responsibilities

Translate business and personalization use cases into actionable CDP requirements
Configure customer profiles, audiences, and activation flows in Hightouch
Act as the key interface between business needs and technical implementation

Skills

About Valtech

valtech.com

Headquarters

France

Company Size

5001-10000 employees

Founded

1993

View Profile

Valtech is a global "experience innovation" company that partners with enterprises to design and deliver differentiated digital products, services, and customer experiences. It combines strategy, experience design, engineering, commerce and platform implementation with data and digital marketing to drive measurable business outcomes. Valtech works across industries to transform customer and employee journeys, leveraging modern cloud and partner ecosystems to scale solutions. The firm positions itself at the intersection of creativity and technology to help clients leap beyond sameness.