Senior Performance Marketing Manager, Emerging Product

Upstart(1 month ago)

RemoteFull TimeSenior$130,800 - $181,100Digital Marketing

About this role

The Senior Performance Marketing Manager, Emerging Products will build and scale Upstart’s HELOC performance marketing engine from the ground up, owning paid digital acquisition across channels. This zero-to-one role offers strong cross-functional collaboration with Product Marketing, Analytics, Creative, and the HELOC GM and high ownership to drive growth and long-term product impact. The position is part of Upstart’s Digital Marketing team and operates remotely across the U.S.

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Required Skills

SEM
Paid Social
Display
Media Buying
Campaign Setup
Keyword Strategy
Audience Management
Bid Management
Budget Management
Creative Testing

+5 more

About Upstart

upstart.com

Upstart is an AI-driven lending platform that partners with banks and credit unions to offer personal loans, auto refinancing, and debt consolidation while expanding access to affordable credit. Founded by ex-Googlers, it uses a proprietary underwriting model that goes beyond FICO—incorporating signals like schools attended, area of study, academic performance, and work history—to identify high-quality borrowers, including those with limited credit history. Consumers can check rates online with no impact to their credit and access fast funding with transparent pricing and no hidden fees. Financial institutions integrate Upstart to originate loans more efficiently and reach underserved borrowers.