Senior Personalization Marketing Manager
1-800 Contacts(11 days ago)
About this role
The Senior Personalization Marketing Manager leads strategy and execution of data-driven personalization, activating customer signals and zero-party inputs to inform predictive models and deliver tailored messaging across channels. They own the roadmap to improve customer data within marketing platforms and coordinate across product, marketing operations, and data engineering to expand personalization capabilities and drive retention and cross-sell.
Required Skills
- Personalization
- Data Analysis
- Customer Data
- CDP
- Marketing Automation
- Predictive Modeling
- Machine Learning
- Reinforcement Learning
- Cross-Functional Collaboration
- Roadmapping
+2 more
About 1-800 Contacts
1800contacts.com1-800 Contacts is a leading online retailer specializing in contact lenses and related eye-care products. The company streamlines ordering with online prescription management, reorders and fast shipping, plus customer support that helps verify prescriptions and answer fit questions. They sell major brand lenses, solutions and accessories through their website and mobile app, focusing on convenience, refill reminders, and easy delivery for everyday wearers.
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