Marketing Personalization Manager, Retail Solutions
Sun Life(1 month ago)
About this role
A Marketing Personalization Manager at Sun Life is responsible for shaping and advancing the direct-to-consumer personalization strategy by leveraging customer data and analytics to improve customer experiences and business outcomes. The role focuses on translating complex customer insights into data-driven personalized campaigns and content across digital channels. This is an individual contributor position based in Toronto with a hybrid work model.
Required Skills
- Personalization
- Data Analysis
- Customer Segmentation
- A/B Testing
- CRO
- Campaign Orchestration
- CDP
- Marketing Automation
- Cross-Channel
- Stakeholder Management
+2 more
Qualifications
- Bachelor's Degree in Marketing, Business, or Related Field
- MBA (Preferred)
About Sun Life
sunlife.comSun Life is a financial services company providing financial planning, life insurance, health insurance, investments and more.
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