Senior Planning Specialist TV
dentsu USA(1 month ago)
About this role
The Senior TV Media Planner at Dentsu Media leads the development of TV-focused media strategies to achieve client brand and business objectives across linear, cable, and OTT platforms. The role combines audience insight, budget oversight, and client-facing strategy while collaborating with media buyers and stakeholders. Based in Zürich, the position also supports mentoring and development of junior planners within the media team.
Required Skills
- Media Planning
- Audience Analysis
- Budget Management
- Media Buying
- OTT
- Campaign Optimization
- Client Management
- Stakeholder Management
- Team Leadership
- Market Research
+1 more
About dentsu USA
dentsu.comDentsu is one of the largest global marketing and advertising agency networks in the world. Dentsu Americas CEO, Michael Komasinski. Offices across the United States in New York City, Chicago, Detroit and more.
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