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Media Strategist at TEGNA Inc. - ApplyBlast

Media Strategist

TEGNA Inc.

29 days ago

Onsite

Full Time

Medior

0 applicants

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About this role

The Media Strategist partners with local and regional sales teams to design, optimize, and support integrated advertising solutions across linear TV, digital, OTT/CTV, and emerging platforms. This role blends data-driven strategy, client insight, and media expertise to drive revenue growth, improve campaign performance, and elevate the quality of sales proposals and executions. The Media Strategist acts as a strategic extension of the sales team—translating client business objectives into effective media strategies that deliver measurable results while aligning with TEGNA’s audience reach, content strengths, and data capabilities.

Responsibilities

Develop customized media strategies aligned to advertiser goals and KPIs
Collaborate with sales teams to design integrated advertising solutions
Analyze campaign performance and recommend optimizations or upsell opportunities

Skills

Qualifications

Bachelor's degree in Marketing, Advertising, Communications, or related field

About TEGNA Inc.

tegna.com

Headquarters

Tysons, Virginia, United States

Company Size

5001-10000 employees

View Profile

TEGNA Inc. is now part of Nexstar Media Group, Inc. Formerly an independent U.S.-based broadcast media and marketing services company, TEGNA operated 64 local brands across 51 markets offering broadcast, streaming/CTV, digital, live sports, and podcast advertising solutions. Its capabilities included multiplatform content production, programmatic and direct advertising, and local sales partnerships aimed at helping brands reach targeted audiences.