Senior Product Marketing Manager, HR Experiences
Gusto, Inc.(1 month ago)
About this role
The Product Marketing Manager for Gusto’s HR Experiences will define narrative, positioning, and go-to-market strategy for Gusto’s HR apps and services, partnering closely with Product and cross-functional teams. This role focuses on product-led growth, customer insight, and data-informed decision making to drive engagement, adoption, and retention across self-serve and sales-assisted channels. The manager will both shape strategic direction and lead execution of launches, measurement, and growth experiments for a multi-product HR suite.
Required Skills
- Narrative
- Positioning
- GTM Strategy
- Product Growth
- Customer Insight
- Experimentation
- Storytelling
- Analytics
- Collaboration
- AI Fluency
+6 more
About Gusto, Inc.
gusto.comGusto is a cloud-based people platform that helps small and midsize businesses run payroll, manage benefits, and handle HR and compliance. Its product suite includes automated payroll and tax filing, contractor payments, employee onboarding and time tracking, plus benefits administration (health insurance, 401(k), etc.) and self-service tools for employees. Companies choose Gusto for its integrated, user-friendly experience, compliance automation, and broad integrations with accounting and productivity tools. Founded as ZenPayroll and later rebranded to Gusto, the company focuses on simplifying people operations for growing businesses.
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