Senior Product Marketing Manager, HR Experiences

Gusto, Inc.

3 months ago

1.2 on Glassdoor

Denver, CO

Hybrid

Full Time

Senior

2 applicants

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About this role

The Product Marketing Manager for Gusto’s HR Experiences will define narrative, positioning, and go-to-market strategy for Gusto’s HR apps and services, partnering closely with Product and cross-functional teams. This role focuses on product-led growth, customer insight, and data-informed decision making to drive engagement, adoption, and retention across self-serve and sales-assisted channels. The manager will both shape strategic direction and lead execution of launches, measurement, and growth experiments for a multi-product HR suite.

Skills

About Gusto, Inc.

gusto.com

Gusto is a cloud-based people platform that helps small and midsize businesses run payroll, manage benefits, and handle HR and compliance. Its product suite includes automated payroll and tax filing, contractor payments, employee onboarding and time tracking, plus benefits administration (health insurance, 401(k), etc.) and self-service tools for employees. Companies choose Gusto for its integrated, user-friendly experience, compliance automation, and broad integrations with accounting and productivity tools. Founded as ZenPayroll and later rebranded to Gusto, the company focuses on simplifying people operations for growing businesses.