Senior Product Marketing Manager, Payroll GTM

Gusto, Inc.

2 months ago

1.2 on Glassdoor

Denver, CO

Hybrid

Full Time

Senior

9 applicants

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About this role

The Senior Product Marketing Manager for Payroll GTM at Gusto owns the narrative, positioning, and go-to-market strategy for the Payroll platform across self-serve and sales-assisted channels. This role operates at the intersection of customer insight, product strategy, and GTM execution, translating market and product signals into recommendations that shape business outcomes. The manager partners closely with product, sales, and enablement teams to drive launches, activation, and top-of-funnel growth.

Skills

About Gusto, Inc.

gusto.com

Gusto is a cloud-based people platform that helps small and midsize businesses run payroll, manage benefits, and handle HR and compliance. Its product suite includes automated payroll and tax filing, contractor payments, employee onboarding and time tracking, plus benefits administration (health insurance, 401(k), etc.) and self-service tools for employees. Companies choose Gusto for its integrated, user-friendly experience, compliance automation, and broad integrations with accounting and productivity tools. Founded as ZenPayroll and later rebranded to Gusto, the company focuses on simplifying people operations for growing businesses.