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Senior Program Manager, Demand Generation at Relativity - ApplyBlast

Senior Program Manager, Demand Generation

Relativity

3 months ago

3.4 on Glassdoor

Illinois, United States

Hybrid

Full Time

Senior

3 applicants

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About this role

This role is a high-autonomy Marketing Lead responsible for owning all inbound demand generation and marketing-led outbound strategies for Gavel's legal document automation and AI contract review products. As the sole dedicated marketer, the candidate will build the entire playbook, manage the tech stack, and advise leadership on investment prioritization to drive trials, demos, and revenue outcomes. The position requires hands-on expertise in paid media, SEO, content strategy, and data analytics within a B2B SaaS environment.

Responsibilities

Define and execute demand generation strategy across multiple products
Manage paid search and social campaigns on Google, Meta, and LinkedIn
Own Webflow site strategy and drive SEO content programs
Build and optimize HubSpot workflows for lead nurturing and lifecycle management
Translate data from BigQuery and GA4 into actionable investment recommendations

Skills

About Relativity

relativity.com

Headquarters

Chicago, Illinois, United States

Company Size

1001-5000 employees

Founded

2001

View Profile

Relativity is a global legal data intelligence company whose AI-powered platform, RelativityOne, helps legal teams organize complex data, uncover critical insights, and act with confidence. Its suite of generative AI products supports use cases including e-discovery, legal hold, investigations, contract review, and data breach response. Relativity serves corporations, law firms, federal agencies, and other organizations worldwide.