Senior Specialist, Lifecycle Marketing
Zynga (2 days ago)
About this role
Zynga is seeking a Lifecycle Marketing Senior Specialist responsible for executing CRM campaigns across channels like Email and Push Notifications to support their game portfolio. The role involves coordinating campaign creation, analyzing performance, collaborating across teams, and implementing testing and optimization strategies in a fast-paced environment.
Required Skills
- HTML
- SQL
- Content Management Systems
- Email Marketing
- Push Notifications
- Campaign Management
- Data Analysis
- Copywriting
- Project Management
- CRM
About Zynga
zynga.comZynga is a leading developer and publisher of free-to-play mobile and online games, best known for franchises like FarmVille, Zynga Poker, and Hit It Rich. The company builds social, casual, and live-service experiences across mobile, web, and other platforms, emphasizing community features, frequent content updates, and live operations. Zynga monetizes through in-app purchases and advertising while reaching a global audience with accessible, franchise-driven titles. Headquartered in San Francisco, the studio focuses on data-driven design and social gameplay to drive long-term player engagement.
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