Senior Specialist, Venmo Lifecycle Marketing

The Senior Specialist, Venmo Lifecycle Marketing role focuses on developing and executing lifecycle marketing strategies to drive engagement, conversion, and long-term value for Venmo-owned channels, with a primary emphasis on the Pay with Venmo (PwV) product. The position involves collaborating cross-functionally to build customer journeys that foster first-time adoption, repeat usage, and sustained engagement across email, push, and in-app experiences. This role requires analyzing campaign performance and customer behavior to optimize marketing processes and deliver measurable growth results.