Social Commerce Manager

The Social Commerce Manager will take full ownership of TikTok Shop as a strategic growth channel, driving end-to-end channel strategy, commercial planning, and P&L delivery. This role requires a commercially strong profile to build growth building blocks, translate opportunities into business plans, and lead execution with accountability for GMV, margin, and investment efficiency. The position involves close collaboration with internal stakeholders, platforms, agencies, and external partners to orchestrate content, livestream, creator, and affiliate ecosystems.