Specialist, Lead Generation

A Marketing Operations Specialist (Demand Generation Representative) responsible for managing the end-to-end capture, processing and routing of leads from centrally led campaigns to the Business Development Representative (BDR) team. The role focuses on ensuring lead data quality, monitoring integrations between marketing platforms and CRM, and creating reporting and dashboards to optimize lead flow and campaign attribution. It sits at the intersection of global campaigns, marketing technology, and sales development to improve conversion and handover processes.