Sr. Associate Manager, Digital Customer Data and Engagement Solutions

The Sr. Associate Manager, Digital Customer Data and Engagement Solutions is a senior individual contributor and technical leader responsible for connecting customer data, identity, decisioning, and activation to create scalable solutions across CRM, lifecycle, loyalty, and personalization use cases. The role focuses on solution direction, data readiness, and activation patterns, partnering with cross-functional teams to establish repeatable processes and move work from ambiguous requests to reliable production capabilities. This position requires strong technical leadership, data architecture expertise, and the ability to drive engagement solution design and enablement.