Sr Director – Email and SMS Strategy and Activation (Memphis, TN)
St. Jude(26 days ago)
About this role
The Senior Director, Email & SMS Strategy and Activation at ALSAC is the enterprise leader for Email and SMS fundraising channels, responsible for defining long‑term vision, strategy, and activation roadmaps to drive donor acquisition, retention, and revenue. This transformational role partners across Digital Product, Analytics, Creative, and Technology to shape future‑state capabilities and technical activation within enterprise platforms. The position also develops and leads a high‑performing team and influences how ALSAC communicates with supporters.
Required Skills
- Email Strategy
- SMS Strategy
- Salesforce Marketing Cloud
- Segmentation
- Personalization
- Journey Activation
- Deliverability
- Analytics
- Budget Management
- Team Leadership
+4 more
Qualifications
- Bachelor's Degree
- Advanced Degree (Preferred)
About St. Jude
stjude.orgA leading children’s hospital, St. Jude treats the toughest childhood cancers and pediatric diseases. Learn about patient referrals, and donate so families never receive a bill for treatment, travel, housing or food.
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