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Sr. Director, Product Marketing at SPINS - ApplyBlast

Sr. Director, Product Marketing

SPINS

2 months ago

3.5 on Glassdoor

Chicago, Illinois, United States

Hybrid

Full Time

Director

2 applicants

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About this role

The Sr. Director of Product Marketing will lead the product marketing function for SPINS' AI-powered and emerging commerce platforms, shaping market narratives, defining categories, and driving go‑to‑market strategy. The role oversees a team, partners with product, sales, and customer experience, and is responsible for enabling pipeline and revenue growth through positioning, messaging, and sales enablement assets.

Responsibilities

Define market narrative for AI and agentic commerce
Lead and develop product marketing team
Own product marketing strategy and GTM execution

Skills

About SPINS

spins.com

Headquarters

Chicago, Illinois, United States

Company Size

201-500 employees

Founded

1995

View Profile

Spins is a retail data and analytics firm focused on the health-and-wellness, natural, organic, and specialty CPG channels. It delivers syndicated and custom product intelligence, consumer insights, and analytics tools that help brands and retailers optimize assortment, merchandising, pricing, and innovation. Spins combines POS, e-commerce and panel data to surface category performance, trends, and shopper behavior across channels. Its customers—CPG manufacturers, retailers and health-focused organizations—use its insights to guide product launches, category strategy, and go-to-market decisions.