(Sr.) Manager-Brand Management -Tirzepatide CWM

LI Test Company(2 months ago)

China, Shanghai, ChinaOnsiteFull TimeSenior$125,584 - $170,201 (estimated)Marketing

About this role

The Senior Brand Manager will lead brand strategy and commercialization for Tirzepatide in Chronic Weight Management within the China market. The role focuses on launching the brand by understanding market, HCP and patient insights and coordinating cross-functional and external partners. The position is accountable for driving market shaping, stakeholder engagement and launch readiness to achieve business objectives.

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Required Skills

Brand Strategy
Market Research
Consumer Insights
Stakeholder Engagement
KOL Management
Channel Management
Cross-Functional Collaboration
Project Management
Communication
Innovation

+1 more

Qualifications

Bachelor Degree

About LI Test Company

lilly.com

Eli Lilly and Company is a global biopharmaceutical company headquartered in Indianapolis, Indiana. It discovers, develops, manufactures and commercializes prescription medicines across therapeutic areas including diabetes, oncology, immunology, neuroscience and pain, and has a longstanding history in insulin and other major drug discoveries. Lilly invests heavily in research and clinical development and partners with biotech, academic institutions, and industry collaborators to advance biologics, small molecules, and precision medicines. The company operates global manufacturing and commercial networks and provides patient-support programs to improve access to its therapies.

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