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Sr. Manager, E-Commerce at WAYB, Inc. - ApplyBlast

Sr. Manager, E-Commerce

WAYB, Inc.

13 days ago

Salt Lake City, Utah, United States

Onsite

Full Time

Senior

1 applicant

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About this role

The Sr. Manager, E-Commerce will own WAYB.com, GentleWuff.com, and Amazon as businesses, with responsibility for strategy, revenue performance, forecasting, merchandising, optimization, and growth. This hands-on commercial leadership role combines strong business judgment with deep expertise in digital merchandising, customer experience, conversion, and DTC performance to build exceptional direct-to-consumer businesses. The role involves developing a deep understanding of customers, products, and the market to identify opportunities and drive action while scaling e-commerce capabilities.

Responsibilities

Own revenue, conversion, and profitability for WAYB.com, GentleWuff.com, and Amazon
Build best-in-class DTC experiences through merchandising and customer journey optimization
Shape product planning and future growth using e-commerce and customer insights

Skills

About WAYB, Inc.

wayb.com

Headquarters

Las Vegas, Nevada, United States

Company Size

11-50 employees

Founded

2017

View Profile

WAYB is a consumer brand that makes travel essentials for families on the go. They offer eco-friendly gear—most notably car seats, bags, and organizational accessories—designed to keep families stylishly organized no matter the destination. WAYB emphasizes family-focused, thoughtfully engineered products that simplify travel logistics while minimizing environmental impact. Their products are available through the WAYB online store.