Sr Marketing Manager, Annual Plan
Target(1 month ago)
About this role
A Senior Marketing Manager, Annual Plan at Target develops annual marketing plans that translate business goals and guest insights into measurable, outcome-driven strategies. The role links marketing investments and channel performance to business results and supports enterprise growth, loyalty, and brand equity. It operates within Target Guest Marketing Strategy to shape measurement approaches and optimize performance across channels.
Required Skills
- Marketing Measurement
- Data Analysis
- Media Strategy
- Performance Analysis
- Measurement Frameworks
- ROI Evaluation
- Marketing Analytics
- Budget Optimization
- Attribution Modeling
- Experimentation
+2 more
About Target
target.comShop Target online and in-store for everything from groceries and essentials to clothing and electronics. Choose contactless pickup or delivery today.
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