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Sr. Product Marketing Manager for Programmatic Ad Solutions at Lyft - ApplyBlast

Sr. Product Marketing Manager for Programmatic Ad Solutions

Lyft

1 month ago

4.1 on Glassdoor

New York, New York, United States

Hybrid

Full Time

Senior

0 applicants

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About this role

Lyft Ads is seeking a strategic leader to drive the growth of its programmatic advertising and Audience Extension business. This role involves developing go-to-market strategies, managing key channel and demand partners, and defining packaging and pricing strategies. The position requires collaboration across Product, Data Science, Sales, and external partners to position Lyft Ads competitively in the commerce media landscape.

Responsibilities

Own programmatic strategy and go-to-market for Audience Extension solutions
Manage key programmatic channel and revenue partners including DSPs and SSPs
Develop packaging and pricing strategy to power sales organization

Skills

About Lyft

lyft.com

Headquarters

San Francisco, California, United States

Company Size

5001-10000 employees

Founded

2012

View Profile

Lyft is a mobility platform that connects riders with drivers through a mobile app for on-demand rides and also offers scooters, e-bikes, and bikeshare services. Riders can request trips, view fare details and local pricing, while drivers earn on flexible, independent terms. The company emphasizes convenience, safety guidance, and app-based features like promotions, booking, and micromobility access. Lyft operates across many U.S. and Canadian cities to provide affordable, short-trip transportation options.