Sr. Product Marketing Manager – Vertical GTM Strategy

Highspot

1 month ago

3.3 on Glassdoor

Seattle, WA

Onsite

Full Time

Senior

3 applicants

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About this role

A Senior Marketing leader responsible for defining and executing Highspot’s vertical go-to-market strategy, initially focused on Financial Services & Insurance. The role shapes industry-specific messaging, positioning, and sales plays while partnering closely with Sales, Enablement, Product, and broader Marketing teams. Reports to the Senior Director of Portfolio Marketing and helps expand vertical strategies across other industries.

Skills

About Highspot

highspot.com

Highspot is an AI-powered sales enablement platform that helps go-to-market teams find, deliver, and measure the content, training, and coaching they need to win deals. It combines content management and search, guided selling/playbooks, training and role‑play, and analytics to improve rep skills and surface the right assets at the right time. Deep integrations with CRM and other GTM systems plus AI-driven recommendations and performance insights help organizations scale onboarding, coaching, and revenue execution.