Strategic Market Development Manager

air up (1 month ago)

HybridFull TimeMedior$84,154 - $112,438 (estimated)Insights & Data

About this role

This role sits in the central Insights & Data organization and connects Brand, Marketing and Commercial to materially improve topline performance by developing a holistic market view and turning insights into clear market-specific commercial decisions. The position acts as the market-level counterpart to the global setup, enabling local prioritization and trade-offs to drive commercial impact. The role is based in Munich and follows a hybrid working model with a mix of office and remote days.

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Required Skills

Performance Diagnostics
Strategy Translation
Investment Prioritization
Impact Measurement
Barrier Resolution
Forecasting
Modeling
Competitive Tracking
White Space
Data Visualization

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About air up

air-up.com

air up is a consumer beverage-tech company that sells reusable water bottles and aroma-based flavor pods that make plain water taste fruity using a scent-driven "taste through scent" system—no sugar, sweeteners, or additives. Their bottle-plus-pod design leverages olfactory cues to create flavored drinking experiences that encourage healthier hydration. air up sells direct-to-consumer worldwide and offers a range of flavors, refills, and accessories. Customers pick air up for a sustainable, additive-free alternative to sugary drinks and an innovative sensory approach to staying hydrated.