SVP Media Sciences and Measurement

The Senior Vice President of Media Sciences and Measurement leads the transformation of Citi's media investment and measurement strategies, driving positive returns and future-proofing the business. This influential role involves defining data strategy, managing attribution frameworks, and collaborating with cross-functional teams to deliver actionable insights for senior leadership. The position requires deep expertise in the media ecosystem to oversee reporting processes, mentor analysts, and cultivate relationships with key measurement vendors.