Team Lead, Marketing Activation Services
Optimove(2 months ago)
About this role
The Team Leader for Marketing Activation Services will lead the U.S. activation team in a hybrid working model, supporting enterprise clients and helping drive the evolution of the service offering. The role partners closely with product, data, engineering, sales, and customer success to scale capabilities, contribute to business growth, and ensure client success.
Required Skills
- CRM
- Email Deliverability
- Lifecycle Marketing
- Marketing Operations
- People Management
- Team Leadership
- Client Management
- Strategy
- Data Analysis
- Process Improvement
+8 more
About Optimove
optimove.comOptimove is a customer-led marketing platform that uses AI-driven "Positionless Marketing" to help brands orchestrate personalized, data-driven campaigns across channels. It unifies customer data, applies predictive models and dynamic segmentation, and automates campaign orchestration so marketers can plan, target and execute lifecycle and retention programs at scale without heavy engineering support. The platform includes analytics and reporting to measure and optimize ROI and is used by large retailers, gaming and service brands (e.g., Sephora, Staples, Jabra) to boost engagement and lifetime value.
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