Lifecycle Marketing Lead, Activation (B2B2C)

Spring Health(1 month ago)

HybridFull TimeSenior$147,140 - $183,930Marketing

About this role

The Lifecycle Marketing Lead will own and optimize the early member journey from invite through onboarding and early engagement, accelerating time-to-value and first meaningful care actions. This individual will partner across Product, Data, Engineering, CS, and Creative to deliver personalized, scalable onboarding and activation programs. The role emphasizes measurement, experimentation, and building reliable automations to drive improved activation KPIs. It is an individual contributor position based in New York City with hybrid in-office expectations.

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Required Skills

Lifecycle Marketing
Onboarding
Activation
Multichannel
Automation
Experimentation
AB Testing
Data Analysis
Segmentation
Personalization

+4 more

About Spring Health

springhealth.com

Spring Health is an employer-focused mental health platform that uses assessment-driven technology and measurement-based care to deliver personalized treatment pathways. It pairs clinically proven digital tools with a network of therapists, coaches, and psychiatrists to provide therapy, coaching, medication management, and targeted programs. Spring Health’s platform removes barriers to access, matches employees to the right level of care quickly, and provides employers with outcomes and utilization data. Companies choose it to improve workforce well-being, engagement, and mental health outcomes while managing costs.