Trade Advocacy Manager
Pernod Ricard
About this role
The Trade Advocacy Manager for Pernod Ricard’s HOT portfolio (Altos, Olmeca, Del Maguey) is the subject-matter expert for advocacy and education in Mexico City, focused on strengthening brand quality perception among hospitality professionals and trade partners. The role defines and executes global advocacy platforms and education programs to build a community of brand advocates, drive premiumization, and amplify brand reach through partnerships, trade media, and ambassador networks. It also leads execution of signature programs like the Altos Tahona Society and Del Maguey Mezcal Academy and supports cross-functional alignment with brand strategy and global teams.
Skills
Qualifications
About Pernod Ricard
pernod-ricard.comA global leader in wine and spirits, we are 18,500 employees worldwide, respectful and responsible hosts, committed to nurturing every terroir.
Recent company news
ReutersPernod Ricard's sales, profits slide on demand slump in main markets
3 weeks ago
Bloomberg.comPernod Ricard Considers Listing its India Business
3 weeks ago
PR NewswirePernod Ricard USA's New Route to Market Approach Deepens Wholesaler Partnerships and Sharpens Portfolio Focus for Growth
Aug 29, 2025
Harvard Business SchoolHow Pernod Ricard Stirred Up Employee Enthusiasm for AI
Nov 21, 2025
VineturPernod Ricard Reports 15% Profit Drop as U.S. Tariffs and China Slowdown Hit Sales
2 weeks ago
About Pernod Ricard
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
Unlock Company Insights
View leadership team, funding history,
and employee contacts for Pernod Ricard.
Salary
$51k – $69k
per year