User Acquisition Manager (Google Ads)

The User Acquisition Manager at SKELAR is responsible for setting up and scaling performance-driven Google Ads campaigns across Search, PMax, Demand Gen, and GDN to drive user acquisition and meet business metrics. This role involves analyzing campaign effectiveness, researching competitors, and collaborating with creative, product, and analytics teams to optimize funnels and improve conversion rates. The position requires a data-driven approach to evaluate metrics like LTV, ROAS, and ROI, ensuring high-quality audience acquisition and continuous growth.