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Vice President, Commercial Planning at Crunchyroll, LLC - ApplyBlast

Vice President, Commercial Planning

Crunchyroll, LLC

26 days ago

Los Angeles, California, United States

Hybrid

Full Time

Executive

0 applicants

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About this role

Crunchyroll is seeking an experienced Vice President, Commercial Planning to join the Chief Strategy Officer organization and lead the Commercial Planning function. This role is responsible for translating the company's membership value proposition into a sustainable commercial architecture, including SVOD pricing, tier structures, and promotion strategies. The position involves building and leading a high-performing team to inform pricing, tier, and benefit decisions using authoritative performance data.

Responsibilities

Translate membership value proposition into commercial architecture of prices, tiers, and benefits
Set SVOD pricing and design membership tier structure with associated benefits and discounts
Lead scenario planning and maintain promotion rulebook for membership flywheel execution

Skills

About Crunchyroll, LLC

crunchyroll.com

Headquarters

Los Angeles, California, United States

Company Size

1001-5000 employees

Founded

2006

View Profile

Crunchyroll is a global streaming service and entertainment company specializing in anime, manga, and related fan content. It offers a large catalog of licensed anime—subtitled and dubbed—plus simulcasts of new episodes, manga, and extras, with free ad-supported viewing and premium subscriptions that add HD streams, downloads, and an ad-free experience. Available across web, mobile, and streaming devices, Crunchyroll also supports community features, merchandise, and events, and is part of Sony’s Funimation/Crunchyroll group.