VP Brand Marketing - Merrell
Wolverine Worldwide(2 months ago)
About this role
The VP Brand Management at Merrell will set the strategic direction for the brand’s marketing stories to drive short- and long-term growth and elevate integrated marketing. Reporting to the Chief Marketing Officer, this executive champions consumer-centric, creative initiatives to increase brand affinity and product demand globally.
Required Skills
- Brand Strategy
- Integrated Marketing
- Consumer Insights
- Campaign Development
- Omnichannel Marketing
- Media Planning
- Budget Management
- Team Leadership
- Innovation Pipeline
- Performance Measurement
+3 more
Qualifications
- Bachelor's Degree in Marketing or Related Field
- MBA Preferred
About Wolverine Worldwide
wolverineworldwide.comThe story of a company that was founded on the simple desire to create good products for good people, whose own footprint can be found in approximately 200 countries and territories throughout the world.
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