VP, Loyalty & Personalization

The VP of Personalization, Loyalty, & Campaign Execution leads the end-to-end loyalty program across seven brands, focusing on program architecture, behavioral mechanics, and P&L optimization to drive sales and member growth. This role develops and executes personalization strategies to optimize budgets and increase guest visits across a base of seven million active loyalty members. Additionally, the position oversees campaign execution for owned and operated channels, including loyalty-specific and broader CRM initiatives.