VP, Personalization & Engagement Campaigns
bswift
About this role
The Vice President of Personalization & Engagement Campaigns will own the vision and strategy for delivering highly personalized experiences across bswift’s benefits platform. This executive role focuses on leveraging data, AI, and behavioral insights to increase engagement, benefit adoption, and retention while leading a team and partnering with Product, Data Science, and Engineering. The role emphasizes driving measurable outcomes and ensuring privacy and security standards are maintained.
Skills
About bswift
bswift.combswift is a benefits administration and HR technology company that provides a cloud-based platform to help employers, brokers, and carriers manage employee benefits and streamline HR administration. Their solution blends AI-driven tools with enrollment, eligibility, communication, and analytics capabilities to deliver personalized member experiences and reduce administrative burden. bswift pairs automation with a human-centered service approach to improve accuracy, compliance, and engagement throughout the benefits lifecycle.
Recent company news
Business WireWagmo Partners with bswift to Bring Pet Healthcare Benefits to Millions of Employees
Nov 3, 2025
PR Newswirebswift LLC acquires Davis & Company, expanding its Communication Agency suite of solutions
Apr 15, 2024
Built In ChicagoChicago-Based Bswift to Be Acquired by Francisco Partners
Oct 4, 2022
Healthcare Finance NewsCVS Health selling benefits technology provider bswift to Francisco Partners
Oct 7, 2022
Fierce HealthcareFrancisco Partners picks up benefits software provider bswift from CVS Health
Oct 3, 2022
About bswift
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
Unlock Company Insights
View leadership team, funding history,
and employee contacts for bswift .
Salary
$170k – $190k
per year
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