VP, Personalization & Engagement Campaigns
bswift (28 days ago)
About this role
The Vice President of Personalization & Engagement Campaigns will own the vision and strategy for delivering highly personalized experiences across bswift’s benefits platform. This executive role focuses on leveraging data, AI, and behavioral insights to increase engagement, benefit adoption, and retention while leading a team and partnering with Product, Data Science, and Engineering. The role emphasizes driving measurable outcomes and ensuring privacy and security standards are maintained.
Required Skills
- Personalization
- Campaign Strategy
- Leadership
- Segmentation
- Lifecycle Campaigns
- Collaboration
- Campaign Design
- Behavior Change
- Dynamic Content
- Real-Time Personalization
+9 more
About bswift
bswift.combswift is a benefits administration and HR technology company that provides a cloud-based platform to help employers, brokers, and carriers manage employee benefits and streamline HR administration. Their solution blends AI-driven tools with enrollment, eligibility, communication, and analytics capabilities to deliver personalized member experiences and reduce administrative burden. bswift pairs automation with a human-centered service approach to improve accuracy, compliance, and engagement throughout the benefits lifecycle.
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