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VP, Retention at AG1 - ApplyBlast

VP, Retention

AG1

1 month ago

3.8 on Glassdoor

Remote

Full Time

Executive

18 applicants

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About this role

The VP, Retention will own the full customer lifecycle for AG1's direct-to-consumer subscription business, developing and executing retention strategies, lifecycle marketing, and subscriber experience across email, SMS, and direct mail. This hands‑on, data‑driven role involves managing the subscription platform, cancel flow, cross‑sell programs, and retention P&L while collaborating with finance, product, and creative teams.

Responsibilities

Own retention strategy and churn‑reduction roadmap
Run subscription platform and member portal
Build and lead high‑performing retention team

Skills

Qualifications

Bachelor's degree in business, marketing, or a related field

About AG1

drinkag1.com

Headquarters

Las Vegas, Nevada, United States

Company Size

201-500 employees

Founded

2010

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AG1 (Athletic Greens) makes a daily all‑in‑one greens powder that combines vitamins, minerals, probiotics, prebiotics, adaptogens, and superfood extracts to support whole‑body nutrition. They also sell AGZ, a nighttime formula aimed at improving sleep and recovery. Marketed to health‑conscious consumers seeking a convenient, science‑backed alternative to multiple supplements, AG1 emphasizes high‑quality ingredients, formulation transparency, and direct‑to‑consumer availability with global shipping and pricing guarantees.